Mission Statement(s)

Your mission is the nuts and bolts of your vision.  A mission statement concerns what an organization is all about.

 It answers three questions:

1. What do we do?
2. For whom do we do it?
3. What is the benefit?

A mission statement gives the overall purpose of an organization, while a vision statement describes a picture of the desired future. Your mission statement explains what you do, for whom, and what is the benefit.  The vision statement describes how the future will look if the you achieve your mission!

An example:
"We build the finest castles for the world's billionaires.   Our castles are eco-friendly, made out of all natural materials and meet all local energy conservation standards. We strive to mazimize our client's return as much as possible while taking into account all possible threats ."

The differences:

1. Vision:  Defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future.
2. Mission:  Defines where the organization is going now, basically describing the purpose, why this organization exits.
3. Values:  Main values protected by the organization during the progression, reflecting the organization's culture and priorities.
4. Strategic Planning: Saves wasted time, every minute spent in planning saves ten minutes in execution.

Translation of a Vision into Results

The translation of your Vision Statement into actual business results requires diligence, focus, project management, and desire.  If you just have a fancy vision statement without a strong commitment to support it then you have the wrong vision statement for your company (department, etc.) or you are not serious about what your vision is. Your employees and customers will quickly become disalusioned.  You and everyone around you must have a passion to succeed.



Lean Leadership Translation of a Vision into Results...

See other posts for additional information:
- Focus for Success
- Vision Statement
- Mission Statements
- Objective - objectives
- Meaningful Success Factors
- Competitive Advantage
- Strategic Actions
- Key Performance Indicators